I built the tool I couldn't find.
I've been building products for over a decade — at IBM, at Tetrate, and on my own. When I started working on my own ideas, I hit a wall that had nothing to do with engineering skill.
I was already executing. I had paying customers, real metrics, tools I was paying for. But every time I needed strategic input — from an advisor, from ChatGPT, from Claude — I had to start from scratch. Re-explain my stage. Re-paste my metrics. Re-describe my competitive landscape. Every conversation was a cold start.
The AI tools were smart enough. They just didn't know anything about my business. And the ones that claimed to "remember" stored flat lists of facts that were useless the moment I needed to make a real decision. My burn rate from three months ago was weighted the same as yesterday's customer interview. Nothing was connected. Nothing compounded.
So I built what I needed: an AI team that connects to your actual tools, learns your business once, and gets sharper with every conversation. Not a chatbot with memory bolted on — a knowledge architecture that understands meaning, relationships, and relevance.
Paul Merrison
Founder
Engineer and infosec practitioner. Career spent building and securing systems at IBM and Tetrate. I turned the lens inward when I realised the hardest part of building a company isn't the code — it's making confident decisions when your context is scattered across a dozen tools and your AI doesn't remember last week.
What I believe
- Context beats intelligence. The smartest model in the world can't help you if it doesn't know what you've already tried, what your metrics actually say, or what changed since last week. That's why we connect to your tools and build a knowledge graph — not a chat log.
- Your tools already know your business. Your Stripe dashboard, your PostHog funnels, your GitHub velocity — they contain the ground truth. The problem is no AI has ever connected them. Launcherly does, so your agents work with real data instead of whatever you remembered to paste in.
- Compounding is the whole game. Day one is useful. Day 100 is transformative. Every conversation, every connected data point, every correction makes the system sharper. That's not a feature — it's the architecture.
Where we are
Launcherly is live and onboarding founders. Every feature exists because a real founder needed it — and I'm shipping weekly based on what users tell me matters most. If you're a founder who's tired of being the integration layer between your tools and your AI, I built this for you.