I built the tool I couldn't find.
I've been building products for over a decade — at IBM, at Tetrate, and on my own. When I started working on my own ideas, I hit a wall that had nothing to do with engineering skill.
I was already executing. I had paying customers, real metrics, tools I was paying for. But every time I needed strategic input — from an advisor, from ChatGPT, from Claude — I had to start from scratch. Re-explain my stage. Re-paste my metrics. Re-describe my competitive landscape. Every conversation was a cold start.
The AI tools were smart enough. They just didn't know anything about my business. And the ones that claimed to "remember" stored flat lists of facts that were useless the moment I needed to make a real decision. Nothing was connected. Nothing compounded.
Then I noticed a second gap. Even if an AI tool could help me validate an idea, what happened when the idea worked? I still needed to track metrics, monitor competitors, manage outreach, and coordinate across a dozen channels. The AI advisor had nothing to offer. I was on my own again.
So I built what I needed: an AI team that connects to your actual tools, builds a living model of your business, and gets sharper with every conversation. When validation works, the same model becomes the foundation for autonomous agents that operate the business alongside you. Not a chatbot with memory bolted on — a world model that agents maintain and act upon.

Paul Merrison
Founder
Engineer and infosec practitioner. Career spent building and securing systems at IBM and Tetrate. I turned the lens inward when I realised the hardest part of building a company isn't the code — it's making confident decisions when your context is scattered across a dozen tools and your AI doesn't remember last week.
What I believe
- Context beats intelligence. The smartest model in the world can't help you if it doesn't know what you've already tried, what your metrics actually say, or what changed since last week. That's why we connect to your tools and build a world model — not a chat log.
- Your tools already know your business. Your Stripe dashboard, your PostHog funnels, your GitHub velocity — they contain the ground truth. The problem is no AI has ever connected them. Launcherly does, so your agents work with real data instead of whatever you remembered to paste in.
- Validation is the onramp, not the destination. Most AI tools help you validate and then abandon you. The world model you build during validation is the foundation for everything that comes next — autonomous agents that track metrics, monitor competitors, surface risks, and eventually take action. Day one is useful. Day 100, the business partially runs itself.
Where we are
Launcherly is live and onboarding founders. Every feature exists because a real founder needed it — and I'm shipping weekly based on what users tell me matters most. If you're a founder who's tired of re-explaining your business to every AI tool — or tired of being abandoned the moment your idea actually works — I built this for you.